Build brands that stand out by understanding your audience and what makes you different from competitors.
Direct access to the world's best factories, with better pricing and terms through long-standing relationships.
All-in marketing approach with significant investment across influencers, paid media, affiliate networks, press placements, and live events.
Custom shopping experiences focused on conversion, fulfillment, and customer service that builds a beloved brand
Carefully selected retail and licensing partnerships that expand your audience without diluting the brand.

Our Team

Jonathan Gunawan

Co-Founder / CEO

Jonathan has 15 years of experience leading and incubating consumer brands such as GOAT, Ruggable, and most recently as eBay’s head of Fashion Strategy & Operations. He previously led strategy engagements at McKinsey & Co. and specializes in executing high-growth strategies that turn concepts into category-leading businesses.
Lucy Guo

Co-Founder / President
As Founder and CEO of Passes, Lucy empowers celebrities with cutting-edge monetization tools designed to help enable successful entrepreneurs. She previously co-founded Scale AI (valued at $29B), leads venture investments at Backend Capital, and is recognized as one of the most accomplished and influential individuals in tech

Jonathan Gunawan

Lucy Guo